This is marketed at anyone who is old enough to remember Dragon Ball Z.

I think the thing is that in the past most deodorants and beauty products were chiefly marketed at women, Dove, Secret, Herbal Essences, etc. Cause most teenage boys don't care that much about their beauty products.

Then Axe showed you could make a lot of money if you put deodorant in a black bottle and put "for men" in all your marketing. Now the deodorant and body wash aisle is half pastel and half black and teenage boys can be proud to buy it because they think it will get them laid.

It's funny because I used old spice when I was a kid because my dad did. I would get clowned on because "old spice smells like old men" and it was basically marketed like it was for salty sailors. Now it's all extreme and shit, but who cares because some of the commercials are pretty funny.

So then I presume Old Spice must smell differently then to appeal to the younger demographic? or does it still smell like "old man"?

If my wife is any judge, it is still basically the same scent. She'll make a comment if I go back to it because it reminds her of when we started dating.

So, they have all sorts of sporty new variants like high endurance with arctic force (no shit) but her nose can still spot the old spice.

Well, Old Spice has always been aimed at men. But it got into that rut which a lot of established brands get into, where its sales were holding steady so it didn't think it needed to attract anyone new, only this went on for a bit too long and suddenly they realized the average age of their customers was like 70. Deciding that it might be better to attract consumers who wouldn't all be dead by 2025, they turned to the obvious solution: a screaming naked man.

I don't watch TV much these days so this is all new to me.

These five stars are to make up for your stupid 1 star.

I'll just leave this here.