Imagine a boot, stamping on this man's face...forever.

Is it too late to build a time machine and send a nuclear bomb to the future to prevent this from happening?

Fuck, I'm moving to Africa.

Positive reinforcement will solve everything

What's going to stop it? Probably the third world, religious idiots, and my bitchin' army of clones I'll make with 3D printers in the year 2050.

Well, this went from interesting to crazy.

SUPER BONUS POINTS?!?

+5 stars!
+5 stars!
+5 stars!

Hey, wha' happened?

Forgetting completely about how this guy thinks invading every single aspect of your personal life with advertising is a good thing...

He's a dummy, and it could never work the way he describes it. Yes, if you can reward people for leading productive lives then they might do it. The flaw in his reasoning falls short when you consider that for this to work, you need to get Coke to agree that drinking 3 cans of Coke a day should be worth a certain amount of points, while jogging a mile should be worth a certain amount of points that is more valuable than the 3 cans of Coke points.

This will never ever ever ever ever happen, and you'll end up with people doing the activities that get them the most points instead of what's best for them.

becoming Better and more prodUctive isn't sillY. Come On people, this ideology could be the KEy to our utopia.

Immediately takes a nosedive into crazy town at 5:15.

"The system is listening. And it can tell that we said Pop-Tarts."

easily 5 stars of evil, more of a Brave New World thing than an Orwellian one though, Big Brother never struck me as a points kind of guy.

Holy shit Jesse Schell. Weird. I was just at this guy's company Halloween party.

He makes children's MMORPGs for Disney, so he's already preparing the next generation for his dystopian future. It all makes sense now.

ACHIEVEMENT UNLOCKED: E-Stupid Douchebag.com!

- Complete an entire moronic presentation about a unlikely hypothetical future.

Implausible because it's too complex and half-understood to work.
Horrifying because that will never stop them from trying.

Brought to you by Carl's Jr.

Yes, when in this day and age they are changing fonts in newsprint to save 0.05¢ worth of ink per copy, I am sure coke cans with WIFI and touchscreens are just around the corner

New Media Douchebag.

So some company will just inflate the points received until they are the only company that provides any relevant amount of points.

Also this will eventually lead to losing points by committing crimes and acts of violence, which is against conventional gaming, real game developers would never let that happen.

People are using words like 'douchebag' but this man is evil. He is like a villain from fiction. This is what scares me about the advertising profession -- that this is what they think is positive and cool and they cannot wait, CANNOT WAIT for this hell to arrive.

This is what happens when you've worked 60 hour weeks tweaking MMO's. You wind up presenting the running nerdy joke your co-workers have made during every lunch break as a serious social restructuring project: without noticing the nightmare scenario you just got caught endorsing publicly to nervous laughter.

Do you lose points for having a permanently downturned mouth that makes you look depressed and sad?

You can tell his debate team always hated him.

"But I do know it's coming. It's gotta come! What's gonna stop it?"

Oh, well, when you put it like that, it's all so obvious!

Garcet71283 attacks Hooker.
Takes 10 damage
Hooker is destroyed.
Garcet71283 receives 500 experience points.
Garcet71283 has gained a level!
Garcet71283 is now level 26!
+5 strength
+3 dexterity
+2 constitution
+5 intelligence
+2 wisdom
+1 charisma

"The bussss, why am I talkin' the bhusss!?"

I hate this man so much.

Serial rapist receives 40,000 points for devirginising 5 young women!!! Victims receive 20,000 points for surviving encounter. Bonus 200 points for making a police report. Policemen get 1000 points for putting out all points alert. Bonus Stage! Night stick as many black people as possible!

What is fantasy football?

So many thoughts, maybe I'm crazy too.
- part of what prevents this is that the people who would enjoy it would rather get their grinding fix from a fictional game. Why mess around with toiletries when you can raid dungeons or whatever?
- http://xkcd.com/189/
- He mentions people improving themselves because of surveillance. Assuming the surveillance happens, maybe people just stop judging each other so much? All those drunk FB pics aren't going to keep kids from getting jobs. People are just going to stop giving a shit about it, because nobody benefits. Game theory, anyone?
- He has no idea what computing resources this would take. WOW has how many people on it? Certainly not 300 million, certainly not 24/7. Saying "yeah but computers will get faster" doesn't mean shit when the problem scales that large.
- If this comes to pass, what will happen is that the people who waste their time on it will just hold themselves back. It'll be a form of OCD. If you want to move up in the world, you'll have to learn to ignore it.

FIN

Watched the whole thing waiting for the 1up noise.

Spoiler: It doesn't happen.

SYSTEM AND METHOD FOR CREATING EXALTED VIDEO GAMES AND VIRTUAL REALITIES WHEREIN IDEAS HAVE CONSEQUENCES

Do not want.

For some reason I keep thinking he's wearing a cape.

This reminds me of this: http://www.poetv.com/video.php?vid=81234