I think this was done by the same people that do Mr. Pickles.

White Claw is good. I have no shame in drinking in them.

The Mr Pickles animation style works a lot better in a short format like this.

The Duncan Hills Coffee Jingle is still more metal.

White claw is fine, until you have a mixer, say vodka or gin and seltzer, and then switch to white claw, you can suddenly taste the nasty ass malt liquor that's hiding in there.

branding.

I saw some empty cans of it while out walking as litter, though, so any argument re: not plastic, better for the environment, is probably just more branding.

Sounds like you need better friends.

The opposite. No one is going to give me shit, I just don’t want to turn down beers every five minutes.

I also don’t want people to think I quit drinking and not offer me beers next time.

The event was a union meeting, which always involves a tailgate. If you’re walking around empty handed visiting your friends you’re gonna get offered beer every visit so it’s just easier to have something in your hand. Plus it’s just nice to be sipping on something when everyone else is. This stuff is pretty good, a little better than other sparkling water somehow. If I’ve made up my mind not to drink one night for whatever reason this stuff makes it easier and more enjoyable to stick to that decision.