I did a search. This stuff is still on the market, and has been on the market since 1930. There's about 50 years of old commercials on youtube, but I've never heard of it. Is it a regional thing?
It was made by a company out of Indiana for years until bought out by a rival company in 2012. It is chocolate flavored farina, so yes, chum, it is chocolate Cream of Wheat. As a kid, I remember liking the taste, but as it cooled, it got less tasty, and by the time I got to the end of the bowl, I couldn't shake that feeling I really was eating shit.