It's not a joke (although I initially thought so). The guy must be a Liberace fan, and he's awesome. He's one of the best musicians alive today and his music is insanely complex and cryptic to most modern ears and he wants to flaunt his style. Rock on you flamboyant Organ Man!
Without looking up anything about this guy, I'm going to make a couple of guesses:
1 - He comes from a hideously rich family
2 - He has sunk an obscene amount of the family wealth into this project
I'm like Louis C.K. with that speedo-wearing rollerblader. Ten minutes ago, I didn't know this man existed and now I have to spend precious time and energy hating him.