actually this video could be interpreted as fairly good critique of contemporary industrialized society.
The people are going out into a natural setting and...
riding their massive trucks around
burning synthetic materials
releasing raw sewage
basically its a great example of the excessivness of a society where the individuals in it are completely disconnected from the food production and other basic manufacturing processes and whatnot that supports it.
ie. Food is mass produced, oil and raw materials come from south america, many basic manufacturing is done is asia