Everytime I see crap like this, I like to picture a bunch of straight-faced old guys in suits sitting around listening to someone pitch them the idea:
"So then the McNugget says 'We like to rap... ...and unwrap too.' while a wrapped present in the background mysteriously unwraps itself to reveal a cuckoo clock. Then a bird pops out of the clock and one of the rappers says 'Whoa- look out!'... what do you think, guys?"