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Artist:Joy Formidable
Desc:The debut single. Adorable see-saw action.
Category:Music Videos, Alternative Progressive Indie Art
Tags:indie, adorable, 2009
Submitted:godot
Date:06/01/09
Views:1259
Rating:
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Favorited 3 Times
Buy Song:iTunes - Amazon

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AT-AT day afternoon
Comment count is 18
spikestoyiu
Of course I'm totally on board already.
godot
They cover Santogold and School of Seven Bells was their favorite '08 album. obv I had to buy merch to support this.

spikestoyiu
I want a t-shirt, but the only one currently available outside of shows are white, and I hate white t-shirts.

blackmetallic
amazing.
godot
I don't know if you (or other nu-gaze fans) will see this, but this is my favorite thing since Autodrone's "Strike a Match", which you will probably like since you enjoy early-mid 90s Medicine.

happy_ending
Thanks, godot. I like Medicine, and that was a nice suggestion.

gotterdamm
It looks like hipster crap, but it surprised me by really rocking.
spikestoyiu
What about it struck you as "hipster crap"?

happy_ending
I think that gotterdamm means the video, but it and everything about them give me a late 80s, early 90s vibe.

gotterdamm
Yeah, I was just referring to the initial reacting on seeing the video.
Ended up liking it though.

spikestoyiu
It's just people on a see-saw!

gotterdamm
Jesus Christ dude, are you like, five seconds from crying because I didn't worship this band?

I said I LIKED it. Fuck.

spikestoyiu
I stopped crying an hour ago.

But overall I'm just curious as to how people determine what is and isn't "hipster crap" these days, especially when referring to three minutes of a bunch of people on a see-saw. It just strikes me as a buzzword used mostly by nitwits.

puddin p
preponderance of hipster beards + scarves is dead giveaway

Colonel Cowlung
Much like pornography, you know hipster crap when you see it.

Not a bad little ditty.

happy_ending
Yay Welsh bands!
KnowFuture
Am I too fat and approaching middle age to appreciate this and not be called creepy for it?
godot
Ritzy is not as young you as you fear, and the band is savvy enough to know precisely what image they're striking with the schoolgirl outfit and anime hair/eye makeup. Heck, she and the bassist are lovers and half the lyrics (elsewhere) could very well be sexual. Also, its seems more than likely that this was a homebrew response to a rather lubricious fan-vid for their actual first single "Austere", which was banned from youtube and is now hosted on the band's homepage.

So, is there some self-exploitation going on here? Sure. But its a lot less creepy than tAtU's svengali imagery.

In most live vids, Ritzy looks like a early-20s Kim Gordon, and if you've ever seen Sonic Youth live, thats an entirely different variety of creepy.

I've only been aware of them for 3 days now, thanks to spikestoyiu, but either they or their management are really pushing all the right buttons for promoting a band in the internet age. That they actually are great (they seem incapable of writing a naff melody, at least) is just icing.


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