Here in Germany you can buy Disney Apples. They are just like regular apples but come in a package with Mickey dressed as a farmer on them. They cost one Euro more than otherwise identical apples that don't have Mickey on them.
You know what? If its the difference between getting kids to eat fruit or not, then I'm all for it. Right now Fruit-by-the-Foot and Pop-Tarts have Transformers and Ninja Turtles, while fruit has nothing.