It's because all the major studios realized they'd given Netflix the ability to play them next to nothing for a huge revenue stream back when they thought nobody would want to stream movies or TV shows.
Now they're pulling out faster than a bunch of caffeinated Catholics and starting their own Netflix knock-offs.
I watched about a half hour of this as soon as I saw it on Netflix. The fact that it's about a guy on a quest is the least of its awesome horriblenesses.
"Hey, I just heard Pixar is coming out with a new movie called "Brave". We should totally make a movie with the same name, but different, and it'll sell like mad with lazy parents who don't bother to check the title!"
"What? That really works?"
"Oh yeah, totally! Don't forget I was the one who made the Puss 'N Boots movie with William Shatner in it!"